Bazaar Velvet.
Modern “rug addicts”
for a style conscious
generation.

• Project Aims:
• Create a launch brochure
• Refresh the brand
• Challenge expectations

Offering bespoke flooring collections, Bazaar Velvet design luxurious rugs rich in quality and colour. The company saw an upcoming exhibition as an opportunity to reposition themselves and refresh their brand to attract new interest, shaking off any perceptions of a stuffy rug company.

We extended the existing coat of arms identity by adding a bold, sans serif typeface, setting traditional against modern and uniting conservative tastes with forward thinking designs. Similarly, the brochure style selected emphasised the combination of a contemporary, design-led collection made using time-honoured methods.

The unique and tactile character of the rugs warranted an unconventional sized brochure with foils and spot UV to add texture and depth to the front cover. Presenting a full-page image followed by thumbnails on solid colour backgrounds let the products take centre stage.

Carpark Invest.
Driving your profits
with a portfolio of
parking spaces.

• Project Aims:
• Build a dependable brand
• Design a flexible identity
• Provide prominent visual presence

Carpark Invest is an innovative scheme allowing investors to earn money by purchasing parking spaces around the world.

The brand needed an adaptable identity and personality to be rolled out onto stationery, brochures and vehicle graphics, delivering a seamless collection of marketing collateral. At a time of economic uncertainty we designed an urban identity that would convey solidity and dependability, choosing an arrow as the main component to suggest both direction and growth.

The identity was based on familiar traffic signage using a striking, high visibility colour palette offset by bold typography. Similarly, the compact tagline ‘They Park You Earn’ was developed to resemble road markings and sit neatly alongside or apart from the identity. A selection of finishes, paper stocks and graphical markings tied the visual communications together.

Dynamite Hosts.
An agency that puts
the ‘super’ back
into modelling.

• Project Aims:
• Create an iconic identity
• Differentiate from competition
• Present an exclusive party necessity

Dynamite Hosts are all established male models hireable for events, each with primed physiques and special entertainment abilities. The brand concept of the Hosts as ‘super’ men or Superheroes was instantaneous – a model on the surface with hidden abilities.

Exceeding expectations mirrored the ethos behind the company perfectly. We created a sharp, shield ident with metallic effect, resembling a Superhero emblem. Complemented by an exclusive black, grey and white colour scheme the ident was extended to the website which was required as the core marketing tool. Designed to evolve into a fully interactive online environment the site presented a catalogue of Hosts to choose from, akin to gaming character selection detailing vital statistics and extraordinary strengths. On one level the site offered functionality with a catalogue of choice, event diary and case studies and on another, a brand capturing the aspiration and spirit of Superheroes.

Ealing PCT.
An arsenal of loud
graphics to combat
a ‘silent epidemic’.

• Project Aims:
• Raise awareness
• Target young people
• Design for wide scale use

CAZ (Chlamydia Action Zone) is an NHS Ealing initiative increasing awareness of the infection and encouraging the most affected age group between 16 and 24 to get tested.

Following a successful campaign for another NHS PCT, Ealing asked us to create the CAZ identity alongside materials ranging from leaflets and outdoor advertising to promo items informing young people about Chlamydia. Known as the ‘silent epidemic’ we took a hard-hitting subject and communicated it to a young generation already bombarded with health messages.

We made a conscious decision to design a clinical message without a clinical look. Moving away from statistics and figures, the primary focus of all the visuals was to attract attention using brightly coloured, illustration-style fonts to appeal to the target teenage audience. Factual information and NHS logos were included subtly to allow the message to speak first.

Eskimo Promo.
Sticking your logo
in places you’d
never imagine!

• Project Aims:
• Stand out from the competition
• Appeal to a creative audience
• Keep it fun!

Eskimo is a print and promotional company offering branding solutions to raise awareness, create personality and drive a brand’s message all the way through to its giveaway items.

Designed to be a different type of promo company from customer service and consultation to product ideas, Eskimo needed to visually and conceptually stand apart from regular print and promotional companies. We decided a unique, fresh brand would provide an antidote to the often dull, promotional products currently available.

A crisp, vivid logo and a family of fun animated characters allowed for broad scope across products for marketing. Designing characters to create a friendly and inviting environment was paramount to appeal to creative minds wanting more than a throwaway promo item. The playful identity embodied the philosophy at the heart of Eskimo’s service – that an imaginative approach distinctively promotes a brand’s personality.

Ministry of Sound.
VIP treatment for the
for the global home
of dance music.

• Project Aims:
• Design a VIP menu
• Encourage beverage sales
• Add value to the renowned brand

Ministry of Sound (MOS) are the world-renowned music, venue and lifestyle group and the home of dance music at their original superclub in London. With a first class reputation for nightlife hosting Ministry were looking to update their VIP menu for the MOS lounge, exclusively for VIP guests.

The menu needed to fit within the ‘on-the-pulse’ Ministry personality but offer a new and bespoke product. Using a base of regal purple and silver the colours suggested VIP luxury and sophistication without pretension. The menu had two additional practical prerequisites: to be long lasting but allow internal pages to be changed frequently, and to be easily readable in low lighting. To preserve the menu over time we chose a resilient polyprothene cover and a sleek stainless steel casing with small bolts allowing inner pages to be replaced easily.

The outer constructed execution contrasted with a simple, clean type layout for the menu pages, meeting the need for clarity in darker conditions.

Rental Survey.
Helping to prevent
climate change for a
greener future.

• Project Aims:
• Communicate legal importance
• Reflect the service aims
• Promote ethical responsibility

Rental Survey supply Energy Performance Certificates (EPC’s) which measure and report on the carbon emissions and energy efficiency levels in a property. Now a legal requirement, Rental Survey needed to widely publicise their service and asked us to complete a branding project comprised of a logo, website and stationery.

The green ambitions and values of the company called for a lively, elemental colour scheme used across each piece of the project. We designed a rounded logotype with a fully green ident resembling natural methods of energy production such as wind turbine blades and waves of water.

For web purposes the logotype element was static, juxtaposed against the rotation of the ident bringing it to life. The company stationery, business cards and compliment slips were all produced using unbleached, recycled stock to complement the overall Eco aesthetic.

EnoPlumbing.
Adopting a national
outlook for a local
business.

• Project Aims:
• Create a noticeable brand
• Keep a consistent style
• Visually embody services offered

Eno Plumbing and Heating is a local business serving London and the surrounding counties with plumbing and gas engineering. On the verge of expansion they required a new brand that would position the company in a crowded market. Despite the change in business model the client felt it was important to retain their friendly local service.

The branding needed to work expansively across stationery, uniforms and vehicle graphics for their growing fleet. We created a dual identity suggestive of water and heat in equally distinctive colours: cyan and orange, to reflect the nature of the new business and fuse a vibrant visual aesthetic with practical usage. A logo that embodied the accessible and professional services of the business was integral to the long-term, widespread presence of the branding. The core graphical element of the letter ‘E’ would allow for further expansion easily onto other professional branded materials.

Rockaoke.
Live the dream at
the ultimate rockstar
competition.

• Project Aims:
• Create a distinctive mark
• Embody the Roadhouse ethos
• Reach a new audience

Rockaoke is a bi-weekly music night held at Roadhouse restaurant giving members of the public the chance to ‘Rock the Roadhouse’ by singing on stage alongside various live bands. Tying into the regular music line-up and party atmosphere of Roadhouse, they wanted to attract customers with a new event which needed an identity as big as the experience it offered.

The concept was to take familiar rock emblems and colours to create the identity, flyers and posters and turn the night into the brand in its own right. The guitar pick shaped ident immediately conveyed the music genre of the event and allowed for use across all of the branding. Restricting the pieces to classic rock colours of black, white and red gave each an epic prominence and a timeless element. Strategically applied to items such as t-shirts, the identity would stimulate merchandise with rock heritage status to build the brand amongst fans.

Carpark Invest.
Driving your profits
with a portfolio of
parking spaces.

• Project Aims:
• Build a dependable brand
• Design a flexible identity
• Provide prominent visual presence

Carpark Invest is an innovative scheme allowing investors to earn money by purchasing parking spaces around the world.

The brand needed an adaptable identity and personality to be rolled out onto stationery, brochures and vehicle graphics, delivering a seamless collection of marketing collateral. At a time of economic uncertainty we designed an urban identity that would convey solidity and dependability, choosing an arrow as the main component to suggest both direction and growth.

The identity was based on familiar traffic signage using a striking, high visibility colour palette offset by bold typography. Similarly, the compact tagline ‘They Park You Earn’ was developed to resemble road markings and sit neatly alongside or apart from the identity. A selection of finishes, paper stocks and graphical markings tied the visual communications together.

Socio Design.
The projects we work
on are as diverse as
our clients.

• Project Aims:
• Create a debut brochure
• Communicate the company ethos
• Boost our profile

Socio Design is a graphic design agency based in London. We’re a close-knit team working for clients from start-ups to multinationals.

We needed a brochure to properly introduce ourselves and increase our profile amongst the design community. The open ethos lying at the heart of our company needed to be communicated clearly. Taking that theme we created a 32-page reflection of Socio using structured copy and reportage photography.

A heavy, textured stock was chosen for the brochure cover and sleeve with a clear foil subtly accentuating the cover typography. Internally, six colour printing was used to ensure consistency throughout our marketing materials and accurately portray the vibrant office environment. The use of an uncoated, recycled stock showed the imperfections in the paper reinforcing the feeling of authenticity.