Offering bespoke flooring collections, Bazaar
Velvet design luxurious rugs rich in quality and
colour. The company saw an upcoming exhibition
as an opportunity to reposition themselves and
refresh their brand to attract new interest, shaking
off any perceptions of a stuffy rug company.
We extended the existing coat of arms identity by
adding a bold, sans serif typeface, setting traditional
against modern and uniting conservative tastes with
forward thinking designs. Similarly, the brochure
style selected emphasised the combination of
a contemporary, design-led collection made
using time-honoured methods.
The unique and tactile character of the rugs
warranted an unconventional sized brochure with
foils and spot UV to add texture and depth to the
front cover. Presenting a full-page image followed
by thumbnails on solid colour backgrounds let the
products take centre stage.




Carpark Invest is an innovative scheme allowing
investors to earn money by purchasing parking
spaces around the world.
The brand needed an adaptable identity and
personality to be rolled out onto stationery,
brochures and vehicle graphics, delivering
a seamless collection of marketing collateral.
At a time of economic uncertainty we designed
an urban identity that would convey solidity
and dependability, choosing an arrow as the
main component to suggest both direction
and growth.
The identity was based on familiar traffic signage
using a striking, high visibility colour palette offset
by bold typography. Similarly, the compact tagline
‘They Park You Earn’ was developed to resemble
road markings and sit neatly alongside or apart
from the identity. A selection of finishes, paper
stocks and graphical markings tied the visual
communications together.




Dynamite Hosts are all established male models
hireable for events, each with primed physiques
and special entertainment abilities. The brand
concept of the Hosts as ‘super’ men or Superheroes
was instantaneous – a model on the surface with
hidden abilities.
Exceeding expectations mirrored the ethos behind
the company perfectly. We created a sharp, shield
ident with metallic effect, resembling a Superhero
emblem. Complemented by an exclusive black,
grey and white colour scheme the ident was
extended to the website which was required
as the core marketing tool. Designed to evolve
into a fully interactive online environment the site
presented a catalogue of Hosts to choose from,
akin to gaming character selection detailing vital
statistics and extraordinary strengths. On one
level the site offered functionality with a catalogue
of choice, event diary and case studies and on
another, a brand capturing the aspiration and
spirit of Superheroes.






CAZ (Chlamydia Action Zone) is an NHS Ealing
initiative increasing awareness of the infection and
encouraging the most affected age group between
16 and 24 to get tested.
Following a successful campaign for another NHS
PCT, Ealing asked us to create the CAZ identity
alongside materials ranging from leaflets and outdoor
advertising to promo items informing young people
about Chlamydia. Known as the ‘silent epidemic’
we took a hard-hitting subject and communicated
it to a young generation already bombarded with
health messages.
We made a conscious decision to design a clinical
message without a clinical look. Moving away from
statistics and figures, the primary focus of all the
visuals was to attract attention using brightly
coloured, illustration-style fonts to appeal to the
target teenage audience. Factual information and
NHS logos were included subtly to allow the
message to speak first.





Eskimo is a print and promotional company
offering branding solutions to raise awareness,
create personality and drive a brand’s message
all the way through to its giveaway items.
Designed to be a different type of promo company
from customer service and consultation to product
ideas, Eskimo needed to visually and conceptually
stand apart from regular print and promotional
companies. We decided a unique, fresh brand
would provide an antidote to the often dull,
promotional products currently available.
A crisp, vivid logo and a family of fun animated
characters allowed for broad scope across
products for marketing. Designing characters
to create a friendly and inviting environment
was paramount to appeal to creative minds
wanting more than a throwaway promo item.
The playful identity embodied the philosophy
at the heart of Eskimo’s service – that an
imaginative approach distinctively promotes
a brand’s personality.






Ministry of Sound (MOS) are the world-renowned
music, venue and lifestyle group and the home of
dance music at their original superclub in London.
With a first class reputation for nightlife hosting
Ministry were looking to update their VIP menu
for the MOS lounge, exclusively for VIP guests.
The menu needed to fit within the ‘on-the-pulse’
Ministry personality but offer a new and bespoke
product. Using a base of regal purple and silver
the colours suggested VIP luxury and sophistication
without pretension. The menu had two additional
practical prerequisites: to be long lasting but allow
internal pages to be changed frequently, and to be
easily readable in low lighting. To preserve the menu
over time we chose a resilient polyprothene cover
and a sleek stainless steel casing with small bolts
allowing inner pages to be replaced easily.
The outer constructed execution contrasted with
a simple, clean type layout for the menu pages,
meeting the need for clarity in darker conditions.



Rental Survey supply Energy Performance
Certificates (EPC’s) which measure and report on
the carbon emissions and energy efficiency levels
in a property. Now a legal requirement, Rental
Survey needed to widely publicise their service
and asked us to complete a branding project
comprised of a logo, website and stationery.
The green ambitions and values of the company
called for a lively, elemental colour scheme used
across each piece of the project. We designed
a rounded logotype with a fully green ident
resembling natural methods of energy production
such as wind turbine blades and waves of water.
For web purposes the logotype element was static,
juxtaposed against the rotation of the ident bringing
it to life. The company stationery, business cards
and compliment slips were all produced using
unbleached, recycled stock to complement the
overall Eco aesthetic.




Eno Plumbing and Heating is a local business
serving London and the surrounding counties
with plumbing and gas engineering. On the verge
of expansion they required a new brand that would
position the company in a crowded market. Despite
the change in business model the client felt it was
important to retain their friendly local service.
The branding needed to work expansively across
stationery, uniforms and vehicle graphics for their
growing fleet. We created a dual identity suggestive
of water and heat in equally distinctive colours: cyan
and orange, to reflect the nature of the new business
and fuse a vibrant visual aesthetic with practical
usage. A logo that embodied the accessible and
professional services of the business was integral
to the long-term, widespread presence of the
branding. The core graphical element of the letter
‘E’ would allow for further expansion easily onto
other professional branded materials.





Rockaoke is a bi-weekly music night held at
Roadhouse restaurant giving members of the
public the chance to ‘Rock the Roadhouse’ by
singing on stage alongside various live bands.
Tying into the regular music line-up and party
atmosphere of Roadhouse, they wanted to attract
customers with a new event which needed an
identity as big as the experience it offered.
The concept was to take familiar rock emblems
and colours to create the identity, flyers and posters
and turn the night into the brand in its own right.
The guitar pick shaped ident immediately conveyed
the music genre of the event and allowed for use
across all of the branding. Restricting the pieces
to classic rock colours of black, white and red
gave each an epic prominence and a timeless
element. Strategically applied to items such as
t-shirts, the identity would stimulate merchandise
with rock heritage status to build the brand
amongst fans.





Carpark Invest is an innovative scheme allowing
investors to earn money by purchasing parking
spaces around the world.
The brand needed an adaptable identity and
personality to be rolled out onto stationery,
brochures and vehicle graphics, delivering
a seamless collection of marketing collateral.
At a time of economic uncertainty we designed
an urban identity that would convey solidity
and dependability, choosing an arrow as the
main component to suggest both direction
and growth.
The identity was based on familiar traffic signage
using a striking, high visibility colour palette offset
by bold typography. Similarly, the compact tagline
‘They Park You Earn’ was developed to resemble
road markings and sit neatly alongside or apart
from the identity. A selection of finishes, paper
stocks and graphical markings tied the visual
communications together.



Socio Design is a graphic design agency based
in London. We’re a close-knit team working for
clients from start-ups to multinationals.
We needed a brochure to properly introduce
ourselves and increase our profile amongst the
design community. The open ethos lying at the
heart of our company needed to be communicated
clearly. Taking that theme we created a 32-page
reflection of Socio using structured copy and
reportage photography.
A heavy, textured stock was chosen for the brochure
cover and sleeve with a clear foil subtly accentuating
the cover typography. Internally, six colour printing
was used to ensure consistency throughout our
marketing materials and accurately portray the
vibrant office environment. The use of an uncoated,
recycled stock showed the imperfections in the
paper reinforcing the feeling of authenticity.





