Under data protection law, we can only use your personal data if we have a proper legal reason for it, such as:

where you have given your consent;
to comply with our legal and regulatory obligations;
for the performance of a contract with you or to take steps at your request before entering into a contract; or
for our legitimate interests or those of a third party.

A legitimate interest is when we have a business or commercial reason to use your information, so long as this is not overridden by your own rights and interests. We will carry out an assessment when relying on legitimate interests, to balance our interests against your own.

Below we have set out the purpose of using your personal data and our legal reasons for it.

Communications with you at your request: when you contact us via email or telephone we use your personal data gathered to communicate with you about your query or request with your consent, and if your request relates to the provision of products or services, we may also use your personal data to take steps at your request before entering into a contract to provide such products or services;
Send you our newsletter: if you subscribe to our newsletter via our website, we use your personal data to provide you with our newsletter;
Customise our website and its content to your particular preferences based on a record of your selected preferences or on your use of our website: depending on the circumstances:
your consent as gathered, e.g. by the separate cookies tool on our website, see Cookies below
where we are not required to obtain your consent and do not do so, for our legitimate interests or those of a third party, i.e. to be as efficient as we can so we can deliver the best service to you
Retaining and evaluating information on your recent visits to our website and how you move around different sections of our website for analytics purposes. This helps us to understand how people use our website so that we can make it more intuitive or to check our website is working as intended: depending on the circumstances:
your consent as gathered e.g. by the separate cookies tool on our website, see Cookies below
where we are not required to obtain your consent and do not do so, for our legitimate interests or those of a third party, i.e. to be as efficient as we can so we can deliver the best service to you
Protecting the security of systems and data: to comply with our legal and regulatory obligations. We may also use your personal data to ensure the security of systems and data to a standard that goes beyond our legal obligations, and in those cases our reasons are for our legitimate interests or those of a third party, i.e. to protect systems and data and to prevent and detect criminal activity that could be damaging for you and/or us
Disclosures and other activities necessary to comply with legal and regulatory obligations that apply to our business, e.g. to record and demonstrate evidence of your consents where relevant: to comply with our legal and regulatory obligations
To enforce legal rights or defend or undertake legal proceedings: depending on the circumstances:
to comply with our legal and regulatory obligations
in other cases, for our legitimate interests or those of a third party, i.e. to protect our business, interests and rights or those of others
To share your personal data with members of our group and third parties in connection with a significant corporate transaction or restructuring, including a merger, acquisition, asset sale, initial public offering or in the event of our insolvency, in such cases information will be anonymised where possible and only shared where necessary: depending on the circumstances:
to comply with our legal and regulatory obligations
in other cases, for our legitimate interests or those of a third party, i.e. to protect, realise or grow the value in our business and assets.

See Who we share your personal data with below for further information on the steps we will take to protect your personal data where we need to share it with others.

The Bowl