SOCIO

Follow the formula.

We created a future-foward skin and nutritional health brand inspired by Boots’ heritage rooted in chemistry. Powered by infallible scientific research, Modern Chemistry’s high performing and ingredient-led range is the result of meticulous work by their in-house team of pharmacists, doctors, nutritionists, biochemists and cosmetic chemists.

Wild by Nature.

We partnered with Wild Nutrition to deliver a brand evolution that brought sharper strategic alignment with their essence: human, intelligent, wild. Rooted in their pioneering food-grown philosophy, our work spanned strategy, brand evolution, art direction and an elevated plastic-free packaging system, resulting in a refreshed identity that has driven growth and deepened audience connection, reminding people to find balance and stay wild in this modern world.

Healthy way of life.

Since 1992, Life Time has evolved from a gym into a way of life, championing all aspects of health through its 175+ Athletic Country Clubs. Despite its profound impact, Life Time was yet to fully realise its vision. Our challenge was clear: honour its legacy, amplify its voice, shape the future. We restored the meaning of ‘Life’ and ‘Time’ by creating a revitalised brand, inspiring people to make the most of their movement through time. Winner 2025 D&AD Wood Pencil, Luxury Branding.

Bring people together.

A flicker, a foundation, a family. Eschewing the convention of a fragranced candle as an accompaniment to moments of quiet solitude, we imagined Aather’s fine fragranced candles setting the scene for a gathering – everyday moments as much as grand occasions. We shaped language, photography and film to capture six moods across twelve inaugural candles, positioning the brand within a lineage of icons, a new design classic for the home.

Science and nature united by craft.

Radicals in beauty, crafting 100% natural skincare in their Berlin micro-lab. With over 90 unique formulations, each made completely in store, we shaped the strategy, brand identity and packaging to capture their disruptive spirit. A bespoke, layered packaging system flexes with the rhythm of seasonal production, allowing products to be freshly packaged when ingredients are at their natural peak, preserving purity without unnecessary additives.

Specimens of culture.

We created a type specimen for designers who like to read. Believing typography should spark conversation, Sociotype sought to elevate the humble specimen beyond filler copy. The result was the Sociotype Journal, a printed 220 page platform for ideas on culture and society. Each issue explored a single theme through editorial design layouts, expressed in a single type family from Sociotype as both a showcase of form and a reflection on the world around us.

Democratising fine fragrance.

A Miami-born fragrance house founded on free creative expression. We developed the brand strategy, name, identity, packaging and e-commerce to create a new vision of accessible luxury fragrance. Hand-selected perfumers were granted complete freedom to craft four limited edition parfum-grade scents, housed in utility-inspired packaging that reduced cost while preserving the refined aesthetic of luxury fragrance.

Modern Chemistry by Boots
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Amplifying ideas.

We believe great ideas can shape how we live for the better. Our London-based creative studio partners with visionary start-ups and established businesses around the world.

We believe great ideas can shape how we live for the better.

Our London-based creative studio partners with visionary start-ups and established businesses around the world, amplifying ideas that optimise wellbeing and enhance everyday experiences.

Through meaningful collaboration and deep expertise in strategy and design, we help transform ideas into fully realised creative expressions.

We bring clarity to the complex, elevating every detail with precision and insight to craft brand worlds that resonate deeply. Our design systems communicate what matters, making great ideas more beautiful, distinctive, and desirable.

Together, we amplify ideas that matter, building brands that inspire change.

1 / 1Our studio in London's Design District
SOCIOTYPE

Custom type is one of the clearest ways a brand can define its identity, express what it stands for, and distinguish itself. Through SOCIOTYPE, our specialist type foundry, we design bespoke typefaces as a core part of the branding process. Type and identity. Built together from the start.

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Work with us

Together, we amplify ideas that matter, building brands that inspire change. Whether you’re shaping something new or evolving what already exists, we’d love to speak with you to see how we can help.

info@sociodesign.co.uk

Services

  • Brand
  • Strategy
  • Naming
  • Digital
  • Campaigns
  • Tone of Voice
  • Social
  • Packaging
  • Art Direction
  • Production
  • Editorial
  • Type design

Team

  • James Cramp
    Co-founder
  • Nigel Bates
    Co-founder
  • Brendan Smith
    Creative Director
  • Alice Loveday
    Project Manager
  • Duane Dalton
    Senior Designer
  • Nic Carter
    Design Director
  • Joe Leadbeater
    Type Designer
  • Charlie Phipps
    Design Director
  • Madelon Balk
    Senior Designer
  • Nathan Matthews
    Senior Designer
  • Indiya Tupe
    Designer
  • Joe Sharples
    Digital Designer
  • Joanna Marczak
    Designer
  • Brittany Miller
    Designer